Joachim Hartl

joachim-hartl image

Client: Conrad Algarve


Conrad Algarve

The Luxury of Being Yourself

The Conrad Algarve resort has opened, offering clients contemporary luxury in a charming setting. With a packed schedule of events, it aims to become an all-year-round social hub says Joachim Hartl, Conrad Algarve General Director.

Conrad Algarve is now open. Tell us about the Conrad brand, concept, positioning and what key differences it can bring to the Algarve?
This resort will introduce a new standard of contemporary luxury and personalised service to the Algarve, Portugal and Europe. There is significant demand for luxury accommodation here and the Algarve is a popular winter sun destination for many international travellers.

The 154-room property evokes a sense of place, from the 18th Century Portuguese palace design, to the local ingredients used in the spa and extensive cuisine on offer. Conrad Algarve guarantees a tailor-made retreat experience with a discreet yet engaging service in a contemporary setting.

We would also like to attract local residents and become a social hub locally through Conrad Algarve services like ‘Gusto by Heinz Restaurant’ and ‘Conrad Spa’.

With the opening of Conrad Algarve what really innovative experiences can your customers enjoy?
With the contemporary, luxurious and natural surroundings, guests will instantly know that they are somewhere special: their room will be modern, spacious and comfortable and services will be attuned to needs. Everything will be taken care of in order for them to have a great stay. This is the true experience of Conrad Algarve - a tailor-made experience based on the concept ‘The Luxury of Being Yourself’.

Conrad Algarve is more than a hotel, because of its unique location and history, magnificent interior décor and packed programme of events throughout the year. What unique activities will you are running?
Conrad Algarve guests will enjoy several luxury experiences based on the Conrad brand concept: ‘The Luxury of Being Yourself’. Service is bespoke to all guests, from favourite wines to customised relaxation and rejuvenation in the Conrad Spa. The Conrad service is discreet yet engaging and flawless. This experience also extends to young visitors, with a children’s menu and activity plan designed by children for children. The spa is a sanctuary in which to enjoy The Luxury of Being Yourself in the hotel. It offers a memorable Spa Experience where guests can enjoy personalised treatments designed specifically to suit their mood and needs on the day. The treatments have been specially created by Aromatherapy Associates and uses local, natural ingredients. Outdoor treatment cabanas offer an ‘al fresco’ style of Portuguese living.

Conrad Algarve’s cuisine is world-class, featuring 6 individual dining experiences, all of which incorporate local flavour and ingredients and international aspects. A key gastro feature at the hotel is ‘Gusto by Heinz Beck’, overseen by the multi-Michelin star chef and named after Conrad Hilton’s father, Augustus - ´Gus´, who was born in Norway, inspired by Nordic design and the name Gusto. The chic ‘Lago Lounge’ offers stylish indoor and outdoor areas serving the very best champagne, classic cocktails and Sri Lankan teas. The modern Portuguese cuisine at the ‘Louro’ restaurant encourages guests to enjoy fresh food inspired by a rich Portuguese culinary heritage, whilst the South American-inspired ‘Dado’ provides a lively setting with private dining pods and an extensive cocktail menu. Guests can also enjoy the poolside ‘Sereno’ for seasonal fresh fruit and handmade ice creams or choose the sports bar, ‘Tempo’ for a refreshing drink. Children are also important for us, because this resort is perfect for families. Conrad Algarve features a specially created children’s activity menu designed by children, for children. The ‘Little C Palace’ children’s club is suitable for children aged 3 to 12 and offers a bespoke holiday for younger guests with a variety of activities to choose from including treasure hunts, baby yoga and mock-tail making.

What exclusive services do you have planned for the corporate segment?
With regards to corporate clients, Conrad Algarve with its natural surroundings, innovative facilities and flawless services provides the perfect conditions to host events and meetings. Conrad Algarve’s events spaces are dynamic and flexible with one ballroom (300 m²) with panoramic views and private access to the gardens and 6 other rooms (between 19 m² and 120 m²) with access to private terraces, all equipped with state-of-the-art audio visual technology. Conrad Algarve will appoint a dedicated host to ensure that the events and meetings run smoothly. From the initial consultation to the last guest leaving, every step will be followed through with support and assistance. Conrad Algarve will provide outside catering services in the gardens, on the terraces and in the pool area. We’ve just opened and hosted two important events: Quinta Properties and the World Travel Awards - both major and important events which were very successful.

Golf tourism demand is quite strong in the Algarve. What services and/or activities will Conrad Algarve offer?
Conrad Algarve occupies a prime spot, close to many world-class golf courses; therefore golf is important for us. Conrad Algarve provides a total service focused on this sport with a golf concierge facility to create the very best golfing break exclusively for guests, taking advantage of some of the Algarve’s prestigious and highly regarded golf courses. Recently, we launched an exclusive service for Golf Pros where we offer accommodation, including breakfast and complimentary green fees for golf professionals that are staying at the hotel for a minimum of 6 paying customers.

What are your expectations for the first year of opening?
Our expectation for the first year is to consolidate our presence and publicise our unique luxury concept ‘The Luxury of Being Yourself’. We’re dedicated to making the Algarve a year-round tourist destination, not just for the summer months. Besides established UK, German, Spanish and Portuguese markets, we also want to capture markets like the Middle East, Angola, Russia and Brazil

All text and photos kindly supplied by BPCC Member: